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Experiment with the Google Display Network
When you run a Google AdWords campaign, where do your ads appear? Sure they show in search results when your keywords match a search, but they also appear throughout the Google Display Network. The...
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Shedding a Light on Dark Posts
Dark posts are posts that appear in a user’s newsfeed without actually appearing on your page. Dark posts exist on mostly on Facebook but are now appearing on LinkedIn. Earlier this week we talked...
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Back to Basics: PPC
In pay-per-click (PPC) advertising, businesses and individuals simply pay search engines based on the number of clicks their ad receives. Every time your link from your ad is clicked, you are charged...
View ArticleBuilding A Successful LinkedIn Ads Campaign
LinkedIn is a great resource for professionals to network with others in their industry. It’s also an excellent way to showcase your business to a specific, targeted audience. It’s for this reason that...
View Article3 Building Blocks for Effective LinkedIn Campaigns
There’s a big difference between an ordinary LinkedIn ad and an engaging and effective LinkedIn ad. If your LinkedIn ads are not performing well (or as well as you’d like), use this checklist to make...
View ArticlePaid Search vs. Paid Social
Google Ads and other paid search options have been around for quite some time (Since 2000 for Google Ads, then called AdWords). Paid social – ads on Facebook, Instagram, Twitter, LinkedIn, etc. –...
View ArticleDigital Ad Pollution: What is it?
We see it in our oceans, our beaches, and our cities. Pollution is everywhere, including our Internet. Well, digital ad pollution, that is. What is Digital Ad Pollution? If you’ve ever been watching...
View ArticleDo you Need a Paid Ad Strategist? (Yes)
If you have to ask, you already know the answer. Yes, you do need a paid ad strategist. Paid advertising may seem easy to run for your business, but in reality there is a lot going on behind the...
View ArticleImproving Your LinkedIn Marketing Game in 2020
Learn how to improve your LinkedIn marketing strategy. The post Improving Your LinkedIn Marketing Game in 2020 appeared first on Ingenex Digital Marketing.
View Article7 Ways to Grow Your Business Social Media in 2020
In today’s world, social media has become a crucial part of almost any business. The difference between these businesses is whether or not their social media is able to thrive or not. We’re here to...
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